Hi, I’m Adam.
I’m a Content Marketing Strategist.

I help brands build authority and generate leads with strategy-driven content.

As a content strategist and copywriter, I build digital experiences that earn engagement, trust, and action. I’ve led strategy and creative execution across websites, campaigns, and conversion-focused assets in healthcare, fintech, and B2B SaaS. You can see a sampling of my content work below.

Selected Work

What People I’ve Worked With Say

  • "Our marketing agency leveraged Adam to write blogs and other website content for one of our B2B SaaS clients. We were extremely impressed not only with the quality of his copywriting but also with his in-depth understanding of such a complex client and topic. The content he produced communicated advanced concepts in a concise but effective, engaging way that was also optimized for SEO. I would highly recommend working with Adam!"

    Tricia Marks
    Senior Marketing Manager, Proper Expression

  • “Adam was truly wonderful to work with. I needed help creating engaging, cohesive and understandable messaging for a new business concept and Adam was incredibly patient and helpful. He listened, asked great questions, and came up with some amazing ideas. His writing was fabulous and I cannot recommend him enough."

    Lindsey Corsello
    Founder, Burn

  • "I was looking to fill some different marketing roles within our company and I ended up meeting Adam. I loved the way he wrote. His style can be varied to adapt to the purpose, but he inevitably breathes life into content in a way that is easily digested, informative, and informally stylish. It feels like you're talking to your really smart yet charming friend from college, explain something interesting to you."

    Charles Edwards
    COO, goLance

  • "Adam nailed this copy on the first go! I was very very impressed with his creativity, skill and professionalism. I was thrilled with the result and wouldn't hesitate to hire Adam again."

    Heather Bucciano
    Founder, Mazal Mamas

Experience & Focus

I lead content strategy at CLS Health, a fast-growing healthcare network with over 40 locations and 200 providers. I built our editorial function from the ground up, created a brand messaging framework to unify voice across service lines, and developed a content system that helped triple our organic traffic and increase patient bookings.

I manage both in-house and freelance writers, collaborate with SEO, design, and business development teams, and focus on content that supports patient acquisition and drives business growth.

Prior to CLS Health, I led content at a fintech where I oversaw a full website rewrite and built out sales and demand assets to improve lead quality. I’ve also worked independently with B2B clients to clarify messaging, define voice, and build content that performs across channels.

Background

Senior content strategist and copywriter with a background in healthcare and growth-stage tech. I blend creativity, clarity, and editorial rigor to create content that resonates at every stage of the customer journey and drives conversions.

I started in tech sales, got obsessed with how language drives behavior, and shifted into content full-time. Since then, I’ve shaped brand voices, built scalable systems, and written hundreds of assets across the customer journey.

Tools and platforms: WordPress, Figma, Semrush, Google Analytics, headless CMSs, HubSpot, Asana, ChatGPT, Claude.

Let’s Talk!