Content Marketing Strategist & Copywriter
I help brands build trust and accelerate growth with strategy-driven content.
What People I’ve Worked With Say
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"Our marketing agency leveraged Adam to write blogs and other website content for one of our B2B SaaS clients. We were extremely impressed not only with the quality of his copywriting but also with his in-depth understanding of such a complex client and topic. The content he produced communicated advanced concepts in a concise but effective, engaging way that was also optimized for SEO. I would highly recommend working with Adam!"
Tricia Marks
Senior Marketing Manager, Proper Expression -
“Adam was truly wonderful to work with. I needed help creating engaging, cohesive and understandable messaging for a new business concept and Adam was incredibly patient and helpful. He listened, asked great questions, and came up with some amazing ideas. His writing was fabulous and I cannot recommend him enough."
Lindsey Corsello
Founder, Burn -
"I was looking to fill some different marketing roles within our company and I ended up meeting Adam. I loved the way he wrote. His style can be varied to adapt to the purpose, but he inevitably breathes life into content in a way that is easily digested, informative, and informally stylish. It feels like you're talking to your really smart yet charming friend from college, explain something interesting to you."
Charles Edwards
COO, goLance -
"Adam nailed this copy on the first go! I was very very impressed with his creativity, skill and professionalism. I was thrilled with the result and wouldn't hesitate to hire Adam again."
Heather Bucciano
Founder, Mazal Mamas -
I had the pleasure of working with Adam this past year, and he was not only a great leader but also a true mentor. He created a supportive environment, offered thoughtful writing guidance, and made a lasting impact on my growth as a copywriter. Any team would be lucky to have him.
Corrine Moore
Copywriter, CLS Health
Experience & Growth
My experience spans healthcare, fintech, SaaS, and professional services, with work covering brand voice development, website overhauls, SEO-driven content, and campaigns built for conversion:
Healthcare: Built the editorial function at CLS Health, created a framework unifying 40+ service lines, and drove 3–4x growth in organic traffic to support patient acquisition.
Fintech: Directed content at a payments company, leading a website relaunch and developing sales assets that improved lead quality and demand generation.
B2B SaaS: Partnered with SaaS and tech brands to refine messaging, strengthen thought leadership, and deliver SEO-optimized content that captured inbound demand.
Agencies & Consulting: Collaborated with agencies and direct clients on brand positioning, multi-channel campaigns, and performance-driven content strategies.
Background
I’m a content strategist and copywriter who’s spent the past few years helping brands in healthcare, fintech, and SaaS find their voice. I thrive on clarifying messy ideas, building frameworks that scale, and writing content that feels like it was made for humans, not algorithms. (Though the algorithms usually like it, too.)
Tools and platforms I’m close with: WordPress, Figma, Semrush, Google Analytics, headless CMSs, HubSpot, Asana, ChatGPT, Claude, Canva, Adobe Creative Suite.
Let’s Talk!
Schedule a chat to explore how I can help your team create content that performs.